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http://worldcat.org/entity/work/id/1061621

Going Global

Fast track route to mastering globalization and successfully managing global expansionCovers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalizationExamples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P & O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip. Includes a glos.

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http://schema.org/description

  • "Fast track route to mastering globalization and successfully managing global expansionCovers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalizationExamples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P & O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip. Includes a glos."@en
  • "Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. Examples and lessons from some of the world?s most successful global businesses, including Boeing, P & O and Sony, and ideas from the smartest thinkers, including Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip."@en

http://schema.org/genre

  • "Llibres electrònics"
  • "Electronic books"@en
  • "Case studies"@en

http://schema.org/name

  • "Going Global"@en
  • "Going global"@en
  • "Going global"