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http://worldcat.org/entity/work/id/10904946

Inside the tornado

This work focuses on the moment in the life cycle of a product when it either does or does not become a market leader. Using examples from companies such as Apple and Oracle, it demonstrates the importance of applying "Technology Adoption Life Cycle" to a.

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  • "Marketing strategies from Silicon Valley's cutting edge"
  • "Strategies for developing, leveraging, and surviving hypergrowth markets"
  • "Strategies for developing, leveraging, and surviving hypergrowth markets"@en

http://schema.org/description

  • "This work focuses on the moment in the life cycle of a product when it either does or does not become a market leader. Using examples from companies such as Apple and Oracle, it demonstrates the importance of applying "Technology Adoption Life Cycle" to a."@en
  • "In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets. Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hypergrowth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership."
  • "In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption."@en
  • "This definitive work on high-tech marketing strategy, and the bestselling sequel to Crossing the Chasm, focuses on the make-or-break moment in a product life-cycle - the seizure of market leadership when demand outpaces supply."@en

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  • "Electronic books"@en
  • "Electronic books"

http://schema.org/name

  • "Inside the tornado : marketing strategies fron Silicon Valley's cutting edge"
  • "Inside the tornado"@en
  • "Inside the tornado"
  • "Inside the tornado strategies for developing, leveraging, and surviving hypergrowth markets"@en
  • "Inside the tornado strategies for developing, leveraging, and surviving hypergrowth markets"
  • "Inside the tornado : marketing strategies from Silicon Valley's cutting edge"@en
  • "Inside the tornado : marketing strategies from Silicon Valley's cutting edge"
  • "Inside the tornado : [marketing strategies from silicon valley's cutting edge]"
  • "Inside the tornado : strategies for developing, leveraging and surviving hypergrowth markets"
  • "Inside the tornado marketing strategies from Silicon Valley's cutting edge"
  • "Inside the tornado : strategies for developing, leveraging, and surviving hypergrowth markets"@en
  • "Inside the tornado : strategies for developing, leveraging, and surviving hypergrowth markets"