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http://worldcat.org/entity/work/id/10904946

Inside the tornado

This work focuses on the moment in the life cycle of a product when it either does or does not become a market leader. Using examples from companies such as Apple and Oracle, it demonstrates the importance of applying "Technology Adoption Life Cycle" to a.

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http://schema.org/about

http://schema.org/alternateName

  • "Marketing strategies from Silicon Valley's cutting edge"
  • "Xi gu de gao ke ji xing xiao ce lüe"
  • "Xi gu de gao ke ji xing xiao ce lue"
  • "矽谷的高科技行銷策略"

http://schema.org/description

  • "This work focuses on the moment in the life cycle of a product when it either does or does not become a market leader. Using examples from companies such as Apple and Oracle, it demonstrates the importance of applying "Technology Adoption Life Cycle" to a."@en
  • "In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets. Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hypergrowth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership."
  • "This definitive work on high-tech marketing strategy, and the bestselling sequel to Crossing the Chasm, focuses on the make-or-break moment in a product life-cycle - the seizure of market leadership when demand outpaces supply."@en

http://schema.org/genre

  • "Electronic books"@en
  • "Tchnical innovations"

http://schema.org/name

  • "Inside the tornado : marketing strategies fron Silicon Valley's cutting edge"
  • "Inside the tornado"
  • "Inside the tornado"@en
  • "龍捲風暴 : 矽谷的高科技行銷策略"
  • "Inside the tornado : marketing strategies from Silicon Valley's cutting edge"@en
  • "Das Tornado-Phänomen : die Erfolgsstrategien des Silicon Valley und was Sie daraus lernen können"
  • "Inside the tornado : marketing strategies from Silicon Valley's cutting edge"
  • "Inside the tornado : [marketing strategies from silicon valley's cutting edge]"
  • "龙卷风暴 : 在高速成长市场赢得优势, 获得成功"
  • "Long juan feng bao : xi gu de gao ke ji xing xiao ce lüe = Inside the tornado : marketing strategies from Silicon Valley's cutting edge"
  • "Long juan feng bao : zai gao su cheng zhang shi chang ying de you shi, huo de cheng gong"
  • "Dans l'oeil du cyclone [grandeur et misère de la Silicon Valley]"
  • "Thung lũng silicon : những bí mật marketing chưa từng được tiết lộ"
  • "龍捲風暴 : 矽谷的高科技行銷策略 = Inside the tornado : marketing strategies from Silicon Valley's cutting edge"
  • "Long juan feng bao : xi gu de gao ke ji xing xiao ce lue"
  • "Dans l'oeil du cyclone"
  • "Inside the tornado marketing strategies from Silicon Valley's cutting edge"@en
  • "Inside the tornado marketing strategies from Silicon Valley's cutting edge"
  • "Das Tornado-Phänomen Die Erfolgsstrategien des Silicon Valley und was Sie daraus lernen können"