Linked Data Explorerhttp://worldcat.org/entity/work/id/116692882
The science and art of branding
"The book is impressive and thorough. It covers the phenomenon of branding from many different perspectives. Highly recommended. Graduate students, researchers and faculty, and brand management professionals"--Choice.
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http://schema.org/about
- http://experiment.worldcat.org/entity/work/data/116692882#Topic/merken_commercie
- http://id.loc.gov/authorities/subjects/sh87006429
- http://experiment.worldcat.org/entity/work/data/116692882#Topic/produits_de_marque_gestion
- http://id.loc.gov/authorities/subjects/sh2007102131
- http://experiment.worldcat.org/entity/work/data/116692882#Topic/branding_marketing_management_case_studies
- http://experiment.worldcat.org/entity/work/data/116692882#Topic/business_&_economics_industrial_management
- http://experiment.worldcat.org/entity/work/data/116692882#Topic/marchi_di_fabbrica_e_di_commercio_politica_aziendale
- http://id.loc.gov/authorities/subjects/sh2007006470
- http://id.worldcat.org/fast/1123424
- http://id.worldcat.org/fast/1743755
- http://experiment.worldcat.org/entity/work/data/116692882#Topic/verbraucherverhalten
- http://experiment.worldcat.org/entity/work/data/116692882#Topic/markenpolitik
- http://id.loc.gov/authorities/subjects/sh85124083
- http://experiment.worldcat.org/entity/work/data/116692882#Topic/social_values
- http://experiment.worldcat.org/entity/work/data/116692882#Topic/produits_de_marque
- http://experiment.worldcat.org/entity/work/data/116692882#Topic/branding_marketing
- http://experiment.worldcat.org/entity/work/data/116692882#Topic/brand_name_products
- http://experiment.worldcat.org/entity/work/data/116692882#Topic/markenartikel
- http://experiment.worldcat.org/entity/work/data/116692882#Topic/marketing
- http://experiment.worldcat.org/entity/work/data/116692882#Topic/consumer_behavior
- http://experiment.worldcat.org/entity/work/data/116692882#Topic/strategie_de_marque
- http://id.worldcat.org/fast/837883
- http://experiment.worldcat.org/entity/work/data/116692882#Topic/business_&_economics_management
- http://id.worldcat.org/fast/876238
- http://experiment.worldcat.org/entity/work/data/116692882#Topic/business_&_economics_organizational_behavior
- http://experiment.worldcat.org/entity/work/data/116692882#Topic/merken
- http://experiment.worldcat.org/entity/work/data/116692882#Topic/consommateurs_preferences
- http://experiment.worldcat.org/entity/work/data/116692882#Topic/business_&_economics_management_science
- http://id.worldcat.org/fast/837891
- http://id.loc.gov/authorities/subjects/sh85016403
http://schema.org/description
- "Gedegen handboek over de diverse facetten en economische mogelijkheden van handelsmerken."
- ""The book is impressive and thorough. It covers the phenomenon of branding from many different perspectives. Highly recommended. Graduate students, researchers and faculty, and brand management professionals"--Choice."@en
http://schema.org/name
- "The science and art of branding"@en
- "The science and art of branding"
- "The Science and Art of Branding"
http://schema.org/workExample
- http://www.worldcat.org/oclc/878681477
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- http://www.worldcat.org/oclc/181517269
- http://www.worldcat.org/oclc/913248493
- http://www.worldcat.org/oclc/854922146
- http://www.worldcat.org/oclc/799041865