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Salt, sugar, fat : how the food giants hooked us /

The author explores his theory that the food industry's used three essential ingredients to control much of the world's diet. Traces the rise of the processed food industry and how addictive salt, sugar, and fat have enabled its dominance in the past half century, revealing deliberate corporate practices behind current trends in obesity, diabetes, and other health challenges.

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  • "De voedingsindustrie maakt volgens de auteur heel bewust gebruik van het verslavende effect van junkfood om mensen dit zoveel mogelijk te laten kopen."
  • "The author explores his theory that the food industry's used three essential ingredients to control much of the world's diet. Traces the rise of the processed food industry and how addictive salt, sugar, and fat have enabled its dominance in the past half century, revealing deliberate corporate practices behind current trends in obesity, diabetes, and other health challenges."@en
  • "In the spring of 1999 the heads of the world's largest processed food companies, from Coca-Cola to Nabisco, gathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it. Increasingly, the salt, sugar, and fat laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. This executive then launched into a damning PowerPoint presentation, 114 slides in all, making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. To deny the problem, he said, is to court disaster. When he was done, the most powerful person in the room, the CEO of General Mills, stood up to speak, clearly annoyed. And by the time he sat down, the meeting was over. Since that day, with the industry in pursuit of its win-at-all-costs strategy, the situation has only grown more dire. Every year, the average American eats thirty-three pounds of cheese (triple what we ate in 1970) and seventy pounds of sugar (about twenty-two teaspoons a day). We ingest 8,500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. It is no wonder, then, that one in three adults, and one in five kids, is clinically obese. It is no wonder that twenty-six million Americans have diabetes. The processed food industry in the U.S. accounts for $1 trillion a year in sales, and the total economic cost of this health crisis is approaching $300 billion a year. In this book the author explores his theory that the food industry has used these three essential ingredients to control much of the world's diet. He traces the rise of the processed food industry and how addictive salt, sugar, and fat have enabled its dominance in the past half century, revealing deliberate corporate practices behind current trends in obesity, diabetes, and other health challenges. Features examples from some of the most recognizable and profitable companies and brands of the last half century, including Kraft, Coca-Cola, Lunchables, Kellogg, Frito-Lay, Nestlé, Oreos, Cargill, Capri Sun, and many more."
  • "The author explores his theory that the food industry's used three essential ingredients to control much of the world's diet."
  • "A journey into the highly secretive world of the processed food giants, and the story of how they have deployed the three essential ingredients, sugar, salt, and fat, over the past five decades, to dominate the North American diet."@en
  • "La quatrième de couverture indique : "In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world. We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the 'bliss point' of sugary drinks. He unearths marketing campaigns designed - in a technique adapted from the tobacco industry - to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health. Are you ready for the truth about what's in your shopping basket?""
  • "Traces the rise of the processed food industry and how addictive salt, sugar, and fat have enabled its dominance in the past half century, revealing deliberate corporate practices behind current trends in obesity, diabetes, and other health challenges."

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  • "Electronic books."

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  • "Salt, sugar, fat : how the food giants hooked us /"
  • "Salt, sugar, fat : how the food giants hooked us /"@en
  • "Salt, sugar, fat how the food giants hooked us /"
  • "Salt, Sugar, Fat : How the Food Giants Hooked Us"
  • "Salt sugar fat how the food giants hooked us."@en