Linked Data Explorerhttp://worldcat.org/entity/work/id/11958142
Strategic sport marketing
A comprehensive text for sport management students as well as practising sports administrators. Integrating the unique product characteristics of sport with traditional marketing theory, it presents a strategic sport marketing model which recognises the diverse markets for sports.
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http://schema.org/about
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http://schema.org/description
- "A comprehensive text for sport management students as well as practising sports administrators. Integrating the unique product characteristics of sport with traditional marketing theory, it presents a strategic sport marketing model which recognises the diverse markets for sports."@en
http://schema.org/genre
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http://schema.org/name
- "Strategic Sport Marketing"
- "Strategic sport marketing"
- "Strategic sport marketing"@en
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