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Product Variety in Automotive Industry Understanding Niche Markets in America

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.

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  • "This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety."
  • "This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety."@en
  • "This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up tolatest trends.It focuses onthe dual structure of automotive industry inthe United States: onone hand,relatively few and large companies producing cars that apparently achieve a degree of market power throughproductdifferentiation, andon the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth studywith implications for both economic theory and the management of product variety."

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  • "Electronic books"@en
  • "History"
  • "History"@en
  • "Online-Publikation"
  • "Ressources Internet"

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  • "Product variety in automotive industry understanding niche markets in America"
  • "Product Variety in Automotive Industry : Understanding Niche Markets in America"
  • "Product Variety in Automotive Industry Understanding Niche Markets in America"
  • "Product Variety in Automotive Industry Understanding Niche Markets in America"@en
  • "Product Variety in Automotive Industry : understanding Niche Markets in America"
  • "Product variety in automotive industry : understanding niche markets in America"
  • "Product variety in automotive industry : understanding niche markets in America"@en

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