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http://worldcat.org/entity/work/id/1396662

Strategy in advertising matching media and messages to markets and motivations

Strategy in Advertising: Matching Media and Messages to Markets and Motivations ties the many different strands of a successful advertising/marketing communications program into a coherent, strategic whole. Rapidly evolving communications technology has driven great changes in marketing practice. But the "big job" of advertising remains the same - developing the right message and using the right medium to reach the right market in order to get the best possible return on an advertising investment. That's what a well-planned and well-executed advertising strategy provides. And Strategy in Advertising: Matching Media and Messages to Markets and Motivations gives you all the practical guidance you'll need to reach that goal.

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about

alternateName

http://schema.org/alternateName

  • "La strategie publicitaire"

author

creator

description

http://schema.org/description

  • "Strategy in Advertising: Matching Media and Messages to Markets and Motivations ties the many different strands of a successful advertising/marketing communications program into a coherent, strategic whole. Rapidly evolving communications technology has driven great changes in marketing practice. But the "big job" of advertising remains the same - developing the right message and using the right medium to reach the right market in order to get the best possible return on an advertising investment. That's what a well-planned and well-executed advertising strategy provides. And Strategy in Advertising: Matching Media and Messages to Markets and Motivations gives you all the practical guidance you'll need to reach that goal."
  • "Strategy in Advertising: Matching Media and Messages to Markets and Motivations ties the many different strands of a successful advertising/marketing communications program into a coherent, strategic whole. Rapidly evolving communications technology has driven great changes in marketing practice. But the "big job" of advertising remains the same - developing the right message and using the right medium to reach the right market in order to get the best possible return on an advertising investment. That's what a well-planned and well-executed advertising strategy provides. And Strategy in Advertising: Matching Media and Messages to Markets and Motivations gives you all the practical guidance you'll need to reach that goal."@en

genre

http://schema.org/genre

  • "Electronic books"@en
  • "Guide (Descripteur de forme)"

name

http://schema.org/name

  • "Strategy in advertising matching media and messages to markets and motivations"
  • "Strategy in advertising matching media and messages to markets and motivations"@en
  • "Strategy in Advertising : Matching Media and Messages to Markets and Motivations"
  • "Strategy in advertising : matching media and messages to markets and motivation"@en
  • "Strategy in advertising : matching media and messages to markets and motivation"
  • "Strategy in advertising : matching media and messages to markets and motivatons"
  • "Strategy in advertising : matching media and messages to markets and motivations"
  • "Strategy in advertising : matching media and messages to markets and motivations"@en
  • "Strategy in advertising : Matching media and messages to markets and motivation"
  • "Strategy in advertising matching media and messages to markets and motivation"@en

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