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"It is thus important to reconcile rhetorical theory with current work in the life sciences. I argue that animal signaling theory is a useful starting point, and that the art of persuasion is a special type of animal signaling. Human rhetorics are heavily dependent on our ability to attribute feelings and beliefs to others, what evolutionary psychologists call our theory of mind. The final chapter of this work applies key concepts from evolutionary psychology to the rhetorical canon memoria, in order to demonstrate the utility of this biocultural approach to rhetorical theory. This offers us a more complete picture of rhetoric as a set of behaviors guided by both nature and nurture, allowing us to see beyond what is often presented as a rigid dichotomy."@en
""Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior how our bodies and brains help shape and constrain rhetorical acts. Not only is the cultural model incomplete, but it tacitly endorses the fallacy of human exceptionalism. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm. Being mindful of biological and cultural influences allows for a deeper view of rhetoric, one that is aware of the ubiquity of persuasive behavior in nature. Human and nonhuman animals, and even some plants, persuade to survive to live, love, and cooperate. That this broad spectrum of rhetorical behavior exists in the animal world demonstrates how much we can learn from evolutionary biology. By incorporating scholarship on animal signaling into the study of rhetoric, the author explores how communication has evolved, and how numerous different species of animals employ similar persuasive tactics in order to overcome similar problems. This cross-species study of rhetoric allows us to trace the origins of our own persuasive behaviors, providing us with a deeper history of rhetoric that transcends the written and the televised, and reveals the artifacts of our communicative past"--"
""Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior how our bodies and brains help shape and constrain rhetorical acts. Not only is the cultural model incomplete, but it tacitly endorses the fallacy of human exceptionalism. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm. Being mindful of biological and cultural influences allows for a deeper view of rhetoric, one that is aware of the ubiquity of persuasive behavior in nature. Human and nonhuman animals, and even some plants, persuade to survive to live, love, and cooperate. That this broad spectrum of rhetorical behavior exists in the animal world demonstrates how much we can learn from evolutionary biology. By incorporating scholarship on animal signaling into the study of rhetoric, the author explores how communication has evolved, and how numerous different species of animals employ similar persuasive tactics in order to overcome similar problems. This cross-species study of rhetoric allows us to trace the origins of our own persuasive behaviors, providing us with a deeper history of rhetoric that transcends the written and the televised, and reveals the artifacts of our communicative past"--"@en
"A naturalistic view of rhetoric is not alien to the discipline. It has merely been neglected in recent decades. Classical rhetoric provides many examples of naturalistic inquiry and inklings of what today is called a biocultural approach. Even some modern rhetoricians, like Kenneth Burke and George Kennedy, have based their views of rhetoric on knowledge gained from evolutionary biology."@en
"Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior - how our bodies and brains help shape and constrain rhetorical acts. Not only is the cultural model incomplete, but it tacitly endorses the fallacy of human exceptionalism. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm. Being mindful of biological and cultural influences allows for a deepe."@en
"This work presents a case for the biocultural study of rhetoric. Following in the tradition of E.O.Wilson's 'consilient' program of research into evolution and the arts, I combine the study of biology and culture to create a more complete view of rhetorical theory and practice. This approach entails two related ideas. First, that the human brain evolved to meet the environmental challenges it faced during its period of greatest expansion---the Pleistocene epoch, when it tripled in size. Language, culture, art (including the art of persuasion) are behaviors that help us adapt to our needs as social animals, and must be considered when studying rhetorical practice. A biocultural view emphasizes both specific historical practices shaped by culture and the constraints our physical bodies place on us as rhetors. The second idea a biocultural approach entails is that animal rhetorics should be viewed as analogues or even evolutionary precursors to certain human persuasive activities, allowing us to gather information about the origins of these activities."@en

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"Adaptive rhetoric : evolution, culture, and the art of persuasion"@en
"Adaptive rhetoric : evolution, culture, and the art of persuasion"
"Adaptive rhetoric evolution, culture, and the art of persuasion"
"Adaptive rhetoric"@en
"Adaptive Rhetoric Evolution, Culture, and the Art of Persuasion"@en
"Adaptive rhetoric : Evolution, culture, and the art of persuasion"@en

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