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Growth hacker marketing : a primer on the future of PR, marketing, and advertising

"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--

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  • "Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business."
  • ""A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--"
  • ""A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--"@en
  • "Dropbox, Facebook, AirBnb, Twitter. A new generation of multibillion dollar brands built without spending a dime on 'traditional marketing.' No press releases, no PR firms, and no billboards in Times Square. It wasn't luck that took them from tiny start-ups to millions of users and massive valuations. They have a new strategy, called Growth Hacking. And it works. In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules'critical information whether you're an aspiring marketer, an entrepreneur, or a Fortune 500 executive. "Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation." 'Andrew Chen, Silicon Valley entrepreneur, essayist and advisor "This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it." 'Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth 'Holiday is part Machiavelli, part Ogilvy, and all results'this whiz kid is the secret weapon you've never heard of.' 'Tim Ferriss, #1 bestselling author of The 4-Hour Workweek, investor in Twitter, Uber and TaskRabbit "Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product.' 'Sean Ellis, former growth hacker at Dropbox, and founder of Qualaroo "Finally, a crystallization and explanation of growth hacking in easy to understand terms'and better yet, real strategies and tactics for application." 'Alex Korchinski, Director of Growth, Soma "Ryan's book will help every lean entrepreneur trying to grow their business and master the art of marketing and growth." 'Patrick Vlaskovits, author of The Lean Entrepreneur."@en
  • "Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Spotify has used growth hacking to reach twenty million users and nearly 1bn revenues less than four years after it launched. Growth hackers t."
  • "A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy--growth hacking--to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants."

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  • "History"@en
  • "Electronic books"@en
  • "Electronic books"
  • "Business resource"

name

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  • "Growth Hacker marketing : a primer on the future of PR, marketing and advertising"
  • "Growth Hacker Marketing a Primer on the Future of PR, Marketing and Advertising"
  • "Growth Hacker Marketing : A Primer on the Future of PR, Marketing, and Advertising"
  • "Growth hacker marketing"
  • "Growth hacker marketing : a primer on the future of PR, marketing, and advertising"
  • "Growth hacker marketing : a primer on the future of PR, marketing, and advertising"@en
  • "Growth hacker marketing : a primer on the future of PR, marketing and advertising"@en

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