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http://worldcat.org/entity/work/id/194898047

The accidental library marketer /

The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey - longtime editor of the Marketing Library Services newsletter - reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.

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http://schema.org/description

  • "The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey - longtime editor of the Marketing Library Services newsletter - reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion."@en

http://schema.org/genre

  • "Livres électroniques."
  • "Electronic resource."@en
  • "Electronic books."

http://schema.org/name

  • "The accidental library marketer /"
  • "The accidental library marketer /"@en
  • "Accidental Library Marketer"@en
  • "The Accidental Library Marketer."
  • "The accidental library marketer"
  • "The accidental library marketer"@en