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Negotiauctions

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  • "買到便宜賣到高價的聰明成交術"
  • "Mai dao pian yi mai dao gao jia de cong ming cheng jiao shu"
  • "Negotiauctions"

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  • "Today's increasingly competitive marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on deal-making treats these two mechanisms separately. Leading dealmaking scholar Guhan Subramanian explores the ubiquitous situation in which negotiators are "fighting on two fronts"--across the table, of course, but also on the same side of the table with known, unknown, or possible competitors. Delving into case studies as diverse as buying a house, haggling over the rights to the television show Frasier, and selling "toxic" assets into the U.S. government's bailout fund, Subramanian combines meticulous research, field experience, and classroom-tested strategies to create an indispensable guide for anyone involved in buying or selling everything from cars to corporations.--From publisher description."
  • "Today's increasingly competitive marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on deal-making treats these two mechanisms separately. Leading dealmaking scholar Guhan Subramanian explores the ubiquitous situation in which negotiators are "fighting on two fronts"--Across the table, of course, but also on the same side of the table with known, unknown, or possible competitors. Delving into case studies as diverse as buying a house, haggling over the rights to the television show Frasier, and selling "toxic" assets into the U.S. government's bailout fund, Subramanian combines meticulous research, field experience, and classroom-tested strategies to create an indispensable guide for anyone involved in buying or selling everything from cars to corporations.--From publisher description."

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  • "Negotiauctions"
  • "競價談判學 : 買到便宜、賣到高價的聰明成交術"
  • "Jing jia tan pan xue : mai dao pian yi, mai dao gao jia de cong ming cheng jiao shu"
  • "競價談判學 : 買到便宜,賣到高價的聰明成交術"
  • "Jing jia tan pan xue : mai dao pian yi , mai dao gao jia de cong ming cheng jiao shu"
  • "Negotiauctions : new dealmaking strategies for a competitive marketplace"
  • "Jing jia tan pan xue : Mai dao bian yi, mai dao gao jia de cong ming cheng jiao shu"
  • "競價談判學 : 買到便宜, 賣到高價的聰明成交術"

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