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What is JC Penney's back-to-school strategy?

JC Penney Senior Vice President of Children's Apparel Betsy Schumacher discusses the company's back-to-school strategy with Deirdre Bolton on Bloomberg Television's 'Money Moves.'

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  • "JC Penney Senior Vice President of Children's Apparel Betsy Schumacher discusses the company's back-to-school strategy with Deirdre Bolton on Bloomberg Television's 'Money Moves.'"@en

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  • "Television news programs"@en

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  • "What is JC Penney's back-to-school strategy?"@en

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