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"Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment. Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment."@en
"Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment. Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal t."@en
"Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment. Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives: * For rights owners, the importance of effectively acquiring and then developing a bespoke approach for the recruitment of sponsors for effective sponsorship programmes. * For sponsors, a better understanding of how sponsorship can be used for successful integrated marketing communications. A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis. * The first text to cover in-depth, sponsorship in the sports and leisure industries. * Builds a conceptual framework for the development, planning, implementation and evaluation of sponsorship strategies for both sponsors and rights owners in the sports and leisure industries. * Essential reading for both students and practitioners across the sports and leisure sectors, who need to realise the potential of sponsorship as a critical marketing communications tool."
"Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment. Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives: * For rights owners, the importance of effectively acquiring and then developing a bespoke approach for the recruitment of sponsors for effective sponsorship programmes. * For sponsors, a better understanding of how sponsorship can be used for successful integrated marketing communications. A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis. * The first text to cover in-depth, sponsorship in the sports and leisure industries. * Builds a conceptual framework for the development, planning, implementation and evaluation of sponsorship strategies for both sponsors and rights owners in the sports and leisure industries. * Essential reading for both students and practitioners across the sports and leisure sectors, who need to realise the potential of sponsorship as a critical marketing communications tool."@en
"Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment.Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal t."
"Sponsorship is both a critical marketing communications tool for corporate sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and often more successfully than any other communications tool to achieve competitive advantage. Events depend on sponsorship just to exist. "Sponsorship: For a Return on Investment" builds a conceptual framework for the development, planning, implementation and evaluation of sponsorship strategies for both sponsors and rights owners in the sports and leisure industries. The focus will be from two perspectives. Firstly, on the importance to rights owners of effectively acquiring and then developing a bespoke approach for the recruitment of sponsors for effective sponsorship programmes. Secondly, to provide sponsors with a better understanding of how public and private sponsorship opportunities can be used for successful integrated marketing communications. "Sponsorship: For a Return on Investment" is consistent with final year undergraduate and graduate levels in higher education with the use of learning objectives, case studies, self-review questions and academic reference and underpinning.; It will also appeal to industry practitioners with a critical approach to best-industry practice and performance. The text appeals to an international market by highlighting global market conditions and differences in strategic approach, and it includes international case studies throughout, particularly focusing on the UK/Europe, Australasia and the U.S."@en

genre

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"Étude de cas (Descripteur de forme)"
"Electronic resource"@en
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"Electronic books"@en

name

http://schema.org/name

"Sponsorship"
"Sponsorship: For a Return on Investment"
"Sponsorship for a return on investment"@en
"Sponsorship for a return on investment"
"Sponsorship : for a return on investment"@en
"Sponsorship : for a return on investment"
"Sponsorship For a Return on Investment"@en
"Sponsorship For a Return on Investment"

workExample

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