Selected Papers from the B2B Track of the 2006 Academy of Marketing Science Conference

"The articles appearing in this e-book represent the best work submitted to the Business-to-Business Track of the 2006 AMS Annual Conference. There is no central theme among the offered works, rather, they represent a broad array of topics. However they share one important attribute; they all offer topics and discourse of interest and importance to practitioners and academics operating in B2B environments."
"The articles appearing in this e-book represent the best work submitted to the Business-to-Business Track of the 2006 AMS Annual Conference. There is no central theme among the offered works, rather, they represent a broad array of topics. However they share one important attribute; they all offer topics and discourse of interest and importance to practitioners and academics operating in B2B environments."@en
"This e-book represents a collaborative effort between JBIM and the Academy of Marketing Science (AMS). The articles represent the best work submitted to the Business-to-Business Track of the 2006 AMS Annual Conference. The papers cover areas such as relationship value, organizational downsizing and business customer satisfaction, and an examination of the motivation of high-awareness brand manufacturers to supply private label products."@en

"Selected Papers from the B2B Track of the 2006 Academy of Marketing Science Conference"@en
"Selected papers from the B2B track of the 2006 Academy of Marketing Science Conference"@en
"Selected Papers from the B2B track of the 2006 Academy of Marketing Science Conference. Journal of Business and Industrial Marketing, Volume 23, Issue 4"