"Presents a different approach to work, based on three lists of ideas designed to enable you to protect yourself and your work with maximum effectiveness to thrive in the competitive environment of the 21st century. The Brand You50 explains how to transform yourself into a dynamic and daring employee, a brand name that stands for distinction, commitment, passion. The Project50 explains how to transform every task into a high-impact project that demonstrates your work makes a difference. The Professional Service Firm50 explains how to transform your department into a 'professional service firm' whose trademarks are passion and innovation and whose sole, powerful asset is knowledge. With this audio, listeners will be equipped to reinvent themselves to keep pace with the reinvention of work itself which will be one of the principal hallmarks of life in the new century."
"Fify ideas in each of three areas of business help listeners learn strategies for improving attitude and performance."
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