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Apex hides the hurt

The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well. From the Trade Paperback edition.

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about

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alternateName

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  • "Apex hides the hurt"@it
  • "Cache-blessure"
  • "Apex"

author

contributor

creator

description

http://schema.org/description

  • "Overview: The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well."
  • "Een Amerikaans stadje wil zich op de kaart zetten en huurt een marketing-deskundige in om er een nieuwe naam voor te bedenken."
  • "The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well. From the Trade Paperback edition."@en
  • "Le protagoniste afro-américain, consultant pour une marque de sparadrap, quitte l'agence publicitaire qui l'employait à la suite d'une mystérieuse amputation d'un de ses orteils. Il est engagé comme consultant indépendant par la petite ville de Winthrop, bourgade provinciale qui connaît un essor inattendu et qui envisage de se rebaptiser New Prospera pour incarner le dynamisme du XXIe siècle."
  • "In search of a new name for their town, the Winthrop town council decides to hire a nomenclature consultant best known for his crowning achievement, Apex, a multicultural bandage that has revolutionized the adhesive bandage industry."
  • "In search of a new name for their town, the Winthrop town council decides to hire a nomenclature consultant best known for his crowning achievement, Apex, a multicultural bandage that has revolutionized the adhesive bandage industry."@en

genre

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  • "Satire"@en
  • "Satire"
  • "Récits humoristiques"
  • "Humorous fiction"@en
  • "Humorous fiction"
  • "Belletristische Darstellung"
  • "Fiction"
  • "Fiction"@en
  • "Electronic books"@en

name

http://schema.org/name

  • "Apex hides the hurt : a novel"
  • "Apex, ou, Le cache-blessure : roman"
  • "Apex® hides the hurt : a novel"
  • "Apex nasconde il dolore"@it
  • "Apex nasconde il dolore"
  • "Apex hides the hurt"
  • "Apex hides the hurt"@en
  • "Apex is een pleister op de wonde"
  • "Apex : Roman"
  • "Apex hides the hurt a novel"@en
  • "Apex : hides the hurt"

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