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http://worldcat.org/entity/work/id/391884246

Research on international service marketing A state of the art

Explores the research in international service marketing through the eyes of scholars from 8 different countries on three continents. This title places emphasis on: service relationships across borders; methodological issues of international service marketing research; service internationalization and modes of entry; and, international services.

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  • "Explores the research in international service marketing through the eyes of scholars from 8 different countries on three continents. This title places emphasis on: service relationships across borders; methodological issues of international service marketing research; service internationalization and modes of entry; and, international services."@en
  • "Explores the research in international service marketing through the eyes of scholars from 8 different countries on three continents. This title places emphasis on: service relationships across borders; methodological issues of international service marketing research; service internationalization and modes of entry; and, international services."
  • "A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents."@en

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  • "Online-Publikation"
  • "Electronic books"@en
  • "Aufsatzsammlung"@en

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  • "Research on international service marketing A state of the art"@en
  • "Research on international service marketing A state of the art"
  • "Research on International Service Marketing a State of the Art"@en
  • "Research on international service marketing: a state of the art"
  • "Research on International Service Marketing a State of the Art"
  • "Research on international service marketing : a state of the art"@en
  • "Research on international service marketing : a state of the art"
  • "Research on international service marketing a state of the art"@en
  • "Research on international service marketing a state of the art"

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