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http://worldcat.org/entity/work/id/46507158

Market research in action

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http://schema.org/description

  • "This text examines various marketing research techniques using a case study based on a real product - Snackpots - which was introduced by UNILEVER to compete with Pot Noodles. The use of this device shows how research impacts on product development and the product launch."

http://schema.org/genre

  • "Observations"
  • "Case studies"
  • "Case studies"@en

http://schema.org/name

  • "Market research in action"
  • "Market research in action"@en