http://worldcat.org/entity/work/id/52000580

Hot Button Marketing Push the Emotional Buttons That Get People to Buy

Consumers buy products for two reasons--the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion--not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's, even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing--from product development to one-to-one selling--Hot Button Marketing shows you how to hit the sixteen hot buttons an.

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