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http://worldcat.org/entity/work/id/554129

Father of spin : edward l. bernays and the birth of public relations

The author presents a revealing portrait of a man who, more than any other, defined and personified public relations - a profession that today helps shape our political discourse and steer our commercial choices. Drawing on interviews with primary sources and voluminous private papers, this fascinating book tells of Bernay's great campaigns, including his precedent-setting work for the American Tobacco Company that helped convince a generation of women to light up; how he and his client, the United Fruit Company, helped engineer the overthrow of the socialist regime in Guatemala in the 1950s; and how he borrowed ideas from his uncle Sigmund Freud to push people to buy products they didn't need. --from back cover.

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  • "Edward L. Bernays and the birth of public relations"
  • "Edward L. Bernays and the birth of public relations"@en
  • "Spin"
  • "Edward L. Bernays & the birth of public relations"
  • "Edward L. Bernays & the birth of public relations"@en

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description

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  • "The author presents a revealing portrait of a man who, more than any other, defined and personified public relations - a profession that today helps shape our political discourse and steer our commercial choices. Drawing on interviews with primary sources and voluminous private papers, this fascinating book tells of Bernay's great campaigns, including his precedent-setting work for the American Tobacco Company that helped convince a generation of women to light up; how he and his client, the United Fruit Company, helped engineer the overthrow of the socialist regime in Guatemala in the 1950s; and how he borrowed ideas from his uncle Sigmund Freud to push people to buy products they didn't need. --from back cover."
  • "The author presents a revealing portrait of a man who, more than any other, defined and personified public relations - a profession that today helps shape our political discourse and steer our commercial choices. Drawing on interviews with primary sources and voluminous private papers, this fascinating book tells of Bernay's great campaigns, including his precedent-setting work for the American Tobacco Company that helped convince a generation of women to light up; how he and his client, the United Fruit Company, helped engineer the overthrow of the socialist regime in Guatemala in the 1950s; and how he borrowed ideas from his uncle Sigmund Freud to push people to buy products they didn't need. --from back cover."@en
  • "The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practitioners of the art of public relations. This book tells of Bernays's great campaigns, including."

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  • "Biography"
  • "Biography"@en
  • "Electronic books"@en
  • "Biographie (Descripteur de forme)"
  • "History"
  • "History"@en
  • "Biographie"
  • "Biographie"@en

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  • "Father of spin : edward l. bernays and the birth of public relations"@en
  • "The Father of spin : Edward L.Bernays and the birth of public relations"
  • "The father of spin : Edward L. Bernays & the birth of public relations"
  • "The father of spin : Edward L. Bernays & the birth of public relations"@en
  • "The Father of Spin : Edward L. Bernays & the Birth of public relations"
  • "The father of spin : Edward L. Bernays and the birth of public relations"
  • "The father of spin Edward L. Bernays & the birth of public relations"@en

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