The Oxford handbook of strategic sales and sales management

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"'The Oxford Handbook of Strategic Sales and Sales Management' is a comprehensive overview of the latest research in the area by leading international academics. The handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing."

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"The Oxford handbook of strategic sales and sales management : David W. Cravens, Kenneth Le Meunier-Fitzhugh and Nigel F. Piercy"
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Oxford University Press.

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