http://worldcat.org/entity/work/id/633973

Crisis marketing : when bad things happen to good companies

Crisis business situations reflect not only on individual companies but on entire industries. It would seem impossible to combat the negative, regardless of how "good" your company is, when bad things happen. Yet, companies can and do make it through tough times as expert marketer and author Joe Marconi shows in Crisis Marketing: When Bad Things Happen to Good Companies. Not only is it possible to stop the bleeding and keep existing customers, but companies can turn the worst possible time into the best and actually gain business. Crisis Marketing offers a common sense plan for meeting the challenges of a changing and too often difficult marketplace. It guides professionals through the "ins and outs" of crisis management and shows marketers how to position and reposition their companies and products for success. Through case studies, examples and illustration, Crisis Marketing shows marketers what to do "when bad things happen to good companies" through no-nonsense coverage of all the pertinent topics, including:. Building Client Trust. Reestablishing Trust Once Lost. Strategies for Selling in a Down Market. Creating a Crisis Marketing Plan. Using Advertising, Public Relations and Promotions Cohesively to Stop the Bleeding.

Open All Close All