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http://worldcat.org/entity/work/id/762363

Sonic branding an introduction

Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.

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description

http://schema.org/description

  • "Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area."
  • "Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed on the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound."
  • "Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience."@en

genre

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  • "Electronic books"
  • "Electronic books"@en

name

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  • "Sonic branding an introduction"
  • "Sonic branding an introduction"@en
  • "Sonic Branding an Introduction"@en
  • "Sonic Branding"
  • "Sonic branding : an introduction"@en
  • "Sonic branding : an introduction"

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