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http://worldcat.org/entity/work/id/766913125

Handbook of research on mobile marketing management

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

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contributor

description

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  • "Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support. This groundbreaking type of marketing provides the luxury of reaching consumers in a greater variety of times and settings than ever before, a possibility that those in the advertising field crave. The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing thoughts and practices. Through offering more than 25 insightful articles by international experts on leading edge technologies of marketing applications, this reference is a critical resource for advertisers, researchers, and academicians."
  • ""This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher."@en
  • ""This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher."

editor

genre

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  • "Electronic books"@en
  • "Electronic resource"

name

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  • "Handbook Of Research On Mobile Marketing Management"
  • "Handbook of research on mobile marketing management"@en
  • "Handbook of research on mobile marketing management"

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