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The influence of user generated content and electronic word of mouth marketing : an application of the elaboration likelihood model and the two-step flow model of communication
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- http://id.worldcat.org/fast/876238
- http://id.worldcat.org/fast/1741098
- http://id.worldcat.org/fast/1180179
- http://id.loc.gov/authorities/subjects/sh2007005697
- http://id.loc.gov/authorities/subjects/sh2006007023
- http://id.worldcat.org/fast/1743487
- http://id.loc.gov/authorities/subjects/sh94006574
- http://id.loc.gov/authorities/subjects/sh87006429
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- "The influence of user generated content and electronic word of mouth marketing : an application of the elaboration likelihood model and the two-step flow model of communication"