Linked Data Explorerhttp://worldcat.org/entity/work/id/778284405
An earnings-return model for strategic market planning
Few models currently exist which aid managers in their strategic market planning. The models or frameworks which do exist have a variety of shortcomings, a major one being an inadequate linkage to a business organization's dominant goals for existence -- earnings and return on investment. This paper develops a planning model based on a firm's present levels of earnings and return designed to provide a partial foundation on which its managers can base their strategic market planning. Depending upon the firm's placement in the model, different organizational objectives and strategies exist for improving future performance.
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- http://id.loc.gov/authorities/names/n82006598
- http://worldcat.org/entity/person/id/2638004794
- http://experiment.worldcat.org/entity/work/data/778284405#Organization/university_of_illinois_at_urbana_champaign_bureau_of_economic_and_business_research
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- http://id.loc.gov/authorities/names/n79066210
- http://id.loc.gov/authorities/names/n81149511
- http://viaf.org/viaf/123824539
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- http://viaf.org/viaf/133904598
- http://id.loc.gov/authorities/names/n2005085557
- http://experiment.worldcat.org/entity/work/data/778284405#Organization/university_of_illinois_at_urbana_champaign_college_of_commerce_and_business_administration
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- "Few models currently exist which aid managers in their strategic market planning. The models or frameworks which do exist have a variety of shortcomings, a major one being an inadequate linkage to a business organization's dominant goals for existence -- earnings and return on investment. This paper develops a planning model based on a firm's present levels of earnings and return designed to provide a partial foundation on which its managers can base their strategic market planning. Depending upon the firm's placement in the model, different organizational objectives and strategies exist for improving future performance."
- "Few models currently exist which aid managers in their strategic market planning. The models or frameworks which do exist have a variety of shortcomings, a major one being an inadequate linkage to a business organization's dominant goals for existence -- earnings and return on investment. This paper develops a planning model based on a firm's present levels of earnings and return designed to provide a partial foundation on which its managers can base their strategic market planning. Depending upon the firm's placement in the model, different organizational objectives and strategies exist for improving future performance."@en
http://schema.org/name
- "An earnings-return model for strategic market planning"
- "An earnings-return model for strategic market planning"@en