Linked Data Explorerhttp://worldcat.org/entity/work/id/792629697
Market entry strategies : internationalization theories, network concepts and cases of Asian firms: LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China
The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern network approaches of internationalization (e.g., systems, new venture/born global, and entrepreneur concepts). In the second part, alternatives for international market entry (e.g., exports, franchising, joint ventures, contract manufacturing, and foreign direct investments) are explained. These market entry.
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- http://experiment.worldcat.org/entity/work/data/792629697#Topic/asiatisch
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/household_electronics_industry
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/europa
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/international_business_enterprises_asia_case_studies
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/multinationales_unternehmen
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/international_business_enterprises
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/business_&_economics_industrial_management
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/business_&_economics_management_science
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/business_&_economics_management
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/household_electronics_industry_asia_case_studies
- http://id.loc.gov/authorities/subjects/sh85065908
- http://id.loc.gov/authorities/subjects/sh2008123405
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/unternehmen
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/industrial_organization
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/asien
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/unterhaltungselektronikindustrie
- http://experiment.worldcat.org/entity/work/data/792629697#Place/asia
- http://id.worldcat.org/fast/976774
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/markteintrittsstrategie
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/internationalisierung
- http://id.worldcat.org/fast/971405
- http://id.worldcat.org/fast/962125
- http://id.loc.gov/authorities/subjects/sh85062583
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/globalisierung
- http://experiment.worldcat.org/entity/work/data/792629697#Place/europa
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/marketingstrategie
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/unternehmensnetzwerk
- http://id.worldcat.org/fast/1240495
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/industrial_organization_asia_case_studies
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/fernsehgerat
- http://experiment.worldcat.org/entity/work/data/792629697#Place/asien
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/business_&_economics_organizational_behavior
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/internationale_markteintrittsstrategie
- http://experiment.worldcat.org/entity/work/data/792629697#Topic/unterhaltungselektronische_industrie
http://schema.org/description
- "The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern network approaches of internationalization (e.g., systems, new venture/born global, and entrepreneur concepts). In the second part, alternatives for international market entry (e.g., exports, franchising, joint ventures, contract manufacturing, and foreign direct investments) are explained. These market entry."@en
http://schema.org/name
- "Market entry strategies : internationalization theories, network concepts and cases of Asian firms: LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China"@en
- "Market entry strategies : internationalization theories, network : concepts and cases of asian firms: LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China"
- "Market entry strategies : internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China"@en
- "Market Entry Strategies Internationalization Theories, Network Concepts and Cases of Asian firms: LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China"@en
- "Market entry strategies internationalization theories, network concepts and cases of Asian firms: LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China"