WorldCat Linked Data Explorer

Turtle N-Triple JSON-LD RDF/XML HTML Contact Us Home

http://worldcat.org/entity/work/id/792666686

Adland : a global history of advertising

Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as P

Open All Close All

type

about

http://schema.org/about

alternateName

http://schema.org/alternateName

  • "Ad land"@en
  • "Ad land"
  • "Global history of advertising"
  • "Una historia global de la publicidad"@es
  • "Adland"

author

contributor

creator

description

http://schema.org/description

  • "Adland is the first book to explore the development of advertising from an international perspective. Delving into the origins of modern advertising, it moves forward to examine the evolution of the current global advertising landscape, with all its rivalry and consolidation."
  • "Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as P"@en
  • "Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry."@en
  • "Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future. - Publisher."

genre

http://schema.org/genre

  • "Electronic books"@en
  • "Livres électroniques"
  • "History"@es
  • "Geschiedenis (vorm)"
  • "History"
  • "History"@en

name

http://schema.org/name

  • "El universo publicitario una historia global de la publicidad"@es
  • "El universo publicitario : una historia global de la publicidad"@es
  • "Ad land : a global history of advertising"
  • "Ad land a global history of advertising"
  • "El Universo publicitario : una historia global de la publicidad"
  • "Adland : a global history of advertising"
  • "Adland : a global history of advertising"@en
  • "Adland a global history of advertising"@en
  • "Adland a global history of advertising"

workExample