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http://worldcat.org/entity/work/id/793130899

Global marketing management : changes, challenges and new strategies

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http://schema.org/about

http://schema.org/alternateName

  • "Global marketing management"

http://schema.org/description

  • "Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide."

http://schema.org/genre

  • "Lehrbuch"
  • "Lehrbuch - Strategisches Management - Internationales Marketing"
  • "Livres électroniques"
  • "Case studies"

http://schema.org/name

  • "Global marketing management : changes, challenges and new strategies"@en
  • "Global marketing management changes, challenges and new strategies"@en
  • "Global marketing management changes, challenges and new strategies"
  • "Global marketing management : changes, challenges and new strategies"
  • "Global marketing management"
  • "Global marketing management: changes, challenges and new strategies"
  • "Global marketing management : changes, new challenges, and strategies"@en
  • "Global marketing management : changes, new challenges, and strategies"
  • "Global marketing management changes, new challenges, and strategies"
  • "Global marketing management :changes, new challenges, and strategies"