Selling out : the gay and lesbian movement goes to the market
This text looks at the mainstreaming of the gay and lesbian consumer. It shows how the gay movement's political identity has been whitewashed by its eagerness to be embraced by the mainstream.
"This text looks at the mainstreaming of the gay and lesbian consumer. It shows how the gay movement's political identity has been whitewashed by its eagerness to be embraced by the mainstream."@en
"In the 1990s, a new niche market emerged in the United States: gay and lesbian consumers were targeted by both mainstream and gay and lesbian producers. Selling Out asks: What is the relationship between this niche market and the social movement that works for gay and lesbian rights? Locating the niche market and social movement in the context of the rise of consumer culture and pictorial advertising and the rise of identity-based social movements over the course of the 20th century, Alexandra Chasin examines specific sites of intersection between them: the gay and lesbian press, advertising, boycotting, and the mechanisms of funding the movement."@en
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homosexualité société de consommation Etats-Unis 20e s. (fin)
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homosexualité société (milieu humain) Etats-Unis 20e s. (fin)
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Mouvement de libération des homosexuels États-Unis.
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Movimiento de liberación homosexual Estados Unidos.
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Sociologie van het gezin. Sociologie van de seksualiteit.
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