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http://worldcat.org/entity/work/id/794161695

Humor in advertising a comprehensive analysis

Draws on serious research on the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies. This book is intended for scholars and researchers in the field, as well as for advertising agency account planners and creative directors.

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  • "Draws on serious research on the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies. This book is intended for scholars and researchers in the field, as well as for advertising agency account planners and creative directors."@en

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  • "Electronic books"@en
  • "Livres électroniques"

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  • "Humor in advertising : a comprehensive analysis"
  • "Humor in advertising a comprehensive analysis"@en
  • "Humor in advertising a comprehensive analysis"

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