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http://worldcat.org/entity/work/id/794298632

The Facebook era tapping online social networks to build better products, reach new audiences, and sell more stuff

"Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business of social networking and shows how to transform that promise into reality"--Cover, p. 4.

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http://schema.org/description

  • ""Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business of social networking and shows how to transform that promise into reality"--P. [4] de la couv."
  • ""Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business of social networking and shows how to transform that promise into reality"--Cover, p. 4."@en
  • ""Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business of social networking and shows how to transform that promise into reality"--Cover, p. 4."

http://schema.org/genre

  • "Livres électroniques"
  • "Electronic books"@en

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  • "The Facebook Era. ; Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff"
  • "The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff"
  • "The Facebook era tapping online social networks to build better products, reach new audiences, and sell more stuff"@en
  • "The Facebook era tapping online social networks to build better products, reach new audiences, and sell more stuff"