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Consumers' republic

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our "Consumers' Republic" Lizabeth Cohen has written a bold, encompassing, and profoundly influential book. From the Trade Paperback edition.

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  • "Politics of mass consumption in postwar America"@en

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  • "In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our "Consumers' Republic" Lizabeth Cohen has written a bold, encompassing, and profoundly influential book. From the Trade Paperback edition."@en
  • ""The three decades after World War II are often heralded as a "Golden Era" of American affluence. But as Lizabeth Cohen makes clear, the pursuit of prosperity defined much more than the nation's economy; it also became a basic component of American citizenship. Consumers were encouraged to buy not just for themselves, but for the good of the nation. After a decade and a half of hard times resulting from the Great Depression and the war, the embrace of mass consumption, with its supposed far-reaching benefits?greater freedom, democracy, and equality?transformed American life. The extensive suburbanization of metropolitan areas (propelled by such government policies as the GI Bill), the shift from downtowns to shopping centers, and the advent of targeted marketing all fueled the consumer economy, but also sharpened divisions among Americans along gender, class, and racial lines. At the same time, mass consumption changed American politics, inspiring new forms of political activism through the civil rights and consumer movements and prompting politicians to apply the latest marketing strategies to their political campaigns. Cohen traces the legacy of the "Consumers Republic" into our time, demonstrating how it has reshaped our relationship to government itself, with Americans increasingly judging public services -as if one more purchased good - by the personal benefits they derive from them. Brilliantly researched and reasoned, A Consumers' Republic is a starkly illuminating social and political history".--Résumé de l'éditeur."
  • ""In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life." "Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our "Consumers' Republic" Lizabeth Cohen has written a bold, encompassing, and profoundly influential book."--Jacket."@en
  • "The three decades after World War II are often heralded as a ĆGolden EraĆ of American affluence. But as Lizabeth Cohen makes clear, the pursuit of prosperity defined much more than the nationćs economy; it also became a basiccomponent of American citizenship. Consumers were encouraged to buy not just for themselves, but for the good of the nation. After a decade and a half of hard times resulting from the Great Depression and the war, the embrace of mass consumption, with its supposed far-reaching benefits-greater freedom, democracy, and equality-transformed American life. The extensive suburbanization of metropolitan areas (propelled by such government policies as the GI Bill), the shift from downtowns to shopping centers, and the advent of targeted marketing all fueled the consumer economy, but also sharpened divisions among Americans along gender, class, and racial lines. At the same time, mass consumption changed American politics, inspiring new forms of political activism through the civil rights and consumer movements and prompting politicians to apply the latest marketing strategies to their political campaigns. Cohen traces the legacy of the ĆConsumersć RepublicĆ into our time, demonstrating how it has reshaped our relationship to government itself, with Americans increasingly judging public services-as if one more purchased good-by the personal benefits they derive from them. Brilliantly researched and reasoned, A Consumersć Republic is a starkly illuminating social and political history."
  • "A social and political history describes how mass consumption and the pursuit of prosperity transformed American life during the second half of the twentieth century."

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  • "Electronic books"@en

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  • "A Consumer's Republic"
  • "A consumers' republic the politics of mass consumption in postwar America"
  • "Consumers' republic"@en
  • "A Consumers' republic : the politics of mass consumption in postwar America"
  • "A consumer's republic : the politics of mass consumption in postwar America"@en
  • "A consumer's republic : the politics of mass consumption in postwar America"
  • "A consumer's republic the politics of mass consumption in postwar America"@en
  • "A consumer's republic the politics of mass consumption in postwar America"
  • "A consumers' republic : the politics of mass consumption in postwar America"@en
  • "A consumers' republic : the politics of mass consumption in postwar America"
  • "Consumers' Republic The Politics of Mass Consumption in Postwar America"@en
  • "A consumersʼ republic : the politics of mass consumption in postwar America"
  • "A consumer's republic"