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Why killer products don't sell how to run your company to a new set of rules

Coming from conversations with executive teams of technology companies, venture capitalists, and M & A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.

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  • "Coming from conversations with executive teams of technology companies, venture capitalists, and M & A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness."@en
  • "Coming from conversations with executive teams of technology companies, venture capitalists, and M & A advisers, the insights contained in iWhy Killer Products Don't Sell/i are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness."@en

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  • "Livres électroniques"
  • "Electronic resource"@en
  • "Electronic books"@en

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  • "Why killer products don't sell : how to run your company to a new set of rules"
  • "Why killer products don't sell how to run your company to a new set of rules"@en
  • "Why killer products don't sell how to run your company to a new set of rules"
  • "Why Killer Products Don't Sell"
  • "Why Killer Products Don't Sell How to run your company to a new set of rules"
  • "Why Killer Products Don't Sell How to run your company to a new set of rules"@en
  • "Why killer products don't sell"@en

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