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A great idea at the time the rise, fall, and curious afterlife of the Great Books

Today the classics of the western canon, written by the proverbial "dead white men," are cannon fodder in the culture wars. But in the 1950s and 1960s, they were a pop culture phenomenon. The Great Books of Western Civilization, fifty-four volumes chosen by intellectuals at the University of Chicago, began as an educational movement, and evolved into a successful marketing idea. Why did a million American households buy books by Hippocrates and Nicomachus from door-to-door salesmen? And how and why did the great books fall out of fashion? In A Great Idea at the Time Alex Beam explores the Grea.

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  • "Today the classics of the western canon, written by the proverbial "dead white men," are cannon fodder in the culture wars. But in the 1950s and 1960s, they were a pop culture phenomenon. The Great Books of Western Civilization, fifty-four volumes chosen."
  • "Today the classics of the western canon, written by the proverbial "dead white men," are cannon fodder in the culture wars. But in the 1950s and 1960s, they were a pop culture phenomenon. The Great Books of Western Civilization, fifty-four volumes chosen by intellectuals at the University of Chicago, began as an educational movement, and evolved into a successful marketing idea. Why did a million American households buy books by Hippocrates and Nicomachus from door-to-door salesmen? And how and why did the great books fall out of fashion? In A Great Idea at the Time Alex Beam explores the Grea."@en
  • "Explores the Great Books mania, in an entertaining and strangely poignant portrait of American popular culture on the threshold of the television age."
  • "Explores the Great Books mania, in an entertaining and strangely poignant portrait of American popular culture on the threshold of the television age."@en

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  • "Electronic resource"
  • "Electronic books"@en
  • "Criticism, interpretation, etc"
  • "Criticism, interpretation, etc"@en
  • "Livres électroniques"
  • "History"@en
  • "History"

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  • "A great idea at the time the rise, fall, and curious afterlife of the Great Books"@en
  • "A great idea at the time the rise, fall, and curious afterlife of the Great Books"
  • "A great idea at the time : the rise, fall, and curious afterlife of the Great Books"
  • "A Great Idea at the Time the Rise, Fall, and Curious Afterlife of the Great Books"@en
  • "A Great Idea at the Time The Rise, Fall, and Curious Afterlife of the Great Books"

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