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McDonaldisation, Masala McGospel, and om economics televangelism in contemporary India

This book looks at religion in a transnational and global context and presents a systematic account of the methods undertaken by modern-day missionaries who are assisted by satellite and digital technology. The author seeks to understand the outworking of the American phenomenon of televangelism in India in a new historical, cultural, religious, political and economic setting. He likens global televangelism to 'McDonaldisation' because of its standardised, 'one size fits all' approach. 'Glocal' televangelismthe fusion of the American and Indian evangelismis referred to as 'Masala McGospel' b.

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  • "McDonaldization, Masala McGospel, and om economics"

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  • "This book looks at religion in a transnational and global context and presents a systematic account of the methods undertaken by modern-day missionaries who are assisted by satellite and digital technology. The author seeks to understand the outworking of the American phenomenon of televangelism in India in a new historical, cultural, religious, political and economic setting. He likens global televangelism to 'McDonaldisation' because of its standardised, 'one size fits all' approach. 'Glocal' televangelismthe fusion of the American and Indian evangelismis referred to as 'Masala McGospel' b."@en
  • "This book looks at religion in a transnational and global context and presents a systematic account of the methods undertaken by modern-day missionaries who are assisted by satellite and digital technology. The author seeks to understand the outworking of the American phenomenon of televangelism in India in a new historical, cultural, religious, political and economic setting. He likens global televangelism to 145;McDonaldisation146; because of its standardised, 145;one size fits all146; approach. 145;Glocal146; televangelism151;the fusion of the American and Indian evangelism151;is referred to as 145;Masala McGospel146; because of the overwhelming presence of the global, American grammar and logic in the presentation and style of these programmes in India. The author then goes on to show how a disjunction is being created in Hindu televangelism because of such blending of American techniques with the revered ancient scriptures, making them subservient to the modern-day aspirations of globalisation and consumerism."@en

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  • "Electronic books"@en
  • "Electronic resource"@en

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  • "McDonaldisation, Masala McGospel, and om economics : televangelism in contemporary India"
  • "McDonaldisation, Masala McGospel, and om economics televangelism in contemporary India"@en
  • "McDonaldisation, Masala McGospel and Om economics : televangelism in contemporary India"
  • "McDonaldisation, Masala McGospel and Om Economics"@en
  • "McDonaldisation, Masala McGospel and Om Economics Televangelism in Contemporary India"@en

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