http://worldcat.org/entity/work/id/803654610

140 characters a style guide for the short form

Make the most of your messages on Twitter, Facebook, and other social networking sites The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill. In i140 Characters, /i Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands.ulliCovers basic grammar rules for short-form writingliThe equivalent of Strunk and White's iElements of Style/i for today's social media-driven marketing messagesliHelps you develop your own unique short-form writing style/ul i140 Characters/i is a much-needed guide to the kind of communication that can make or break a reputation online.

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