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Handbook of marketing scales multi-item measures for marketing and consumer behavior research

`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive' - Journal of Marketing Research This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students.

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  • "`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive' - Journal of Marketing Research This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students."@en
  • "This title provides a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research."
  • ""The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs"--Book Jacket."
  • "The Handbook of Marketing Scales represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs."

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  • "Electronic books"@en
  • "Reference works"
  • "Matériel didactique"
  • "Handboeken (vorm)"
  • "Wörterbuch (Fachlexikon)"
  • "Wörterbuch (Fachlexikon)"@en

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  • "Handbook of marketing scales multi-item measures for marketing and consumer behavior research"
  • "Handbook of marketing scales multi-item measures for marketing and consumer behavior research"@en
  • "Handbook of marketing scales : multi item measures for marketing and consumer behavior research"
  • "Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research"
  • "Handbook of marketing scales : multi-item measures for marketing and consumer behavior research"
  • "Handbook of marketing scales : multi-item measures for marketing and consumer behavior research"@en

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