Linked Data Explorerhttp://worldcat.org/entity/work/id/815189138
Users not customers : who really determines the success of your business
Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1,000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. Shapiro provides a strategic approach to refocusing business, from technology infrastructure and management to product design and marketing.
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http://schema.org/about
- http://id.worldcat.org/fast/885533
- http://experiment.worldcat.org/entity/work/data/815189138#Topic/technologie_de_l_information_gestion
- http://experiment.worldcat.org/entity/work/data/815189138#Topic/business_&_economics_strategic_planning
- http://id.worldcat.org/fast/973112
- http://id.loc.gov/authorities/subjects/sh96008434
- http://id.loc.gov/authorities/subjects/sh2008006980
- http://experiment.worldcat.org/entity/work/data/815189138#Topic/corporate_success
- http://id.worldcat.org/fast/876403
- http://id.loc.gov/authorities/subjects/sh85034963
- http://experiment.worldcat.org/entity/work/data/815189138#Topic/consommateurs_satisfaction
- http://id.loc.gov/authorities/subjects/sh95005028
- http://id.worldcat.org/fast/906906
- http://experiment.worldcat.org/entity/work/data/815189138#Topic/marketing_sur_internet
- http://experiment.worldcat.org/entity/work/data/815189138#Topic/commerce_electronique
- http://id.loc.gov/authorities/subjects/sh85031490
- http://id.worldcat.org/fast/977272
- http://experiment.worldcat.org/entity/work/data/815189138#Topic/relations_avec_la_clientele
http://schema.org/description
- "The author thinks constantly about the most pressing issue in business: how can businesses can use digital to thrive? He has studied what the businesses succeeding have in common. This title teaches us to recognise that it's not just customers who interact with the digital version of our organisations."
- "Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1,000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. Shapiro provides a strategic approach to refocusing business, from technology infrastructure and management to product design and marketing."@en
- "Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1,000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. Shapiro provides a strategic approach to refocusing business, from technology infrastructure and management to product design and marketing."
http://schema.org/genre
- "Electronic books"@en
http://schema.org/name
- "Users not customers : who really determines the success of your business"
- "Users not customers : Who really determines the success of your business"
- "Users not customers : who really determines the success of your business"@en
- "Users, not customers : who really determines the success of your business"@en
- "Users, Not Customers. ; Who Really Determines the Success of Your Business"
- "Users, not customers : who really determines the success of your business"
http://schema.org/workExample
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