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http://worldcat.org/entity/work/id/836684699

Organizational buying behavior : purchasing and marketing management implications

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http://schema.org/description

  • "This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively."

http://schema.org/name

  • "Organizational buying behavior : purchasing and marketing management implications"
  • "Organizational buying behaviour : purchasing and marketing management implications"