Linked Data Explorerhttp://worldcat.org/entity/work/id/837643213
Gonzo marketing : winning through worst practices
Chris Locke, one of the most outspoken and original denizens of Web culture, sounds off against the limitations of traditional "broadcast" marketing and offers an alternative approach to building customer trust and loyalty.
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http://schema.org/about
- http://id.loc.gov/authorities/subjects/sh85081327
- http://experiment.worldcat.org/entity/work/data/837643213#Topic/electronic_commerce
- http://experiment.worldcat.org/entity/work/data/837643213#Topic/business_&_economics_distribution
- http://id.loc.gov/authorities/subjects/sh96008434
- http://experiment.worldcat.org/entity/work/data/837643213#Topic/computer_communication_networks
- http://id.worldcat.org/fast/1010139
- http://experiment.worldcat.org/entity/work/data/837643213#Topic/marketing_sur_internet
- http://experiment.worldcat.org/entity/work/data/837643213#Topic/relations_avec_la_clientele_innovations
- http://experiment.worldcat.org/entity/work/data/837643213#Topic/business
- http://id.loc.gov/authorities/subjects/sh95002687
- http://id.worldcat.org/fast/879624
- http://experiment.worldcat.org/entity/work/data/837643213#Topic/marketing
- http://experiment.worldcat.org/entity/work/data/837643213#Topic/online_marketing
- http://id.loc.gov/authorities/subjects/sh85034963
- http://experiment.worldcat.org/entity/work/data/837643213#Topic/commerce
- http://experiment.worldcat.org/entity/work/data/837643213#Topic/customer_satisfaction
- http://experiment.worldcat.org/entity/work/data/837643213#Topic/advertising
- http://experiment.worldcat.org/entity/work/data/837643213#Topic/commerce_electronique
- http://id.worldcat.org/fast/906920
- http://experiment.worldcat.org/entity/work/data/837643213#Topic/internet
- http://experiment.worldcat.org/entity/work/data/837643213#Topic/telemarketing_internet
- http://id.worldcat.org/fast/906906
- http://experiment.worldcat.org/entity/work/data/837643213#Topic/business_&_economics_marketing_general
- http://id.worldcat.org/fast/977272
- http://id.worldcat.org/fast/973077
- http://id.loc.gov/authorities/subjects/sh95005028
- http://experiment.worldcat.org/entity/work/data/837643213#Topic/organizational_innovation
- http://experiment.worldcat.org/entity/work/data/837643213#Topic/public_relations
- http://id.loc.gov/authorities/subjects/sh85032896
- http://experiment.worldcat.org/entity/work/data/837643213#Topic/soziookonomischer_wandel
http://schema.org/description
- "A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment."
- "Chris Locke, one of the most outspoken and original denizens of Web culture, sounds off against the limitations of traditional "broadcast" marketing and offers an alternative approach to building customer trust and loyalty."@en
http://schema.org/genre
- "Electronic books"@en
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