WorldCat Linked Data Explorer

Turtle N-Triple JSON-LD RDF/XML HTML Contact Us Home

http://worldcat.org/entity/work/id/838860555

The ultimate book of business brands : insights from the world's 50 greatest brands

The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life, inspiring unparalleled loyalty and even affection. But how do they do it? The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Des Dearlove and Stuart Crainer tell the inspiring stories behind industry greats like Starbucks, Adidas, Ferrari and Marlboro. You will discover the brand-building secrets of giants like Toyota, Disney, Sony, Guinness and Hoover.

Open All Close All

type

about

http://schema.org/about

alternateName

http://schema.org/alternateName

  • "Ultimate book of brands"

author

contributor

creator

description

http://schema.org/description

  • "The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life, inspiring unparalleled loyalty and even affection. But how do they do it? The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Des Dearlove and Stuart Crainer tell the inspiring stories behind industry greats like Starbucks, Adidas, Ferrari and Marlboro. You will discover the brand-building secrets of giants like Toyota, Disney, Sony, Guinness and Hoover."@en
  • "Case studies include: Benetton ; Coca-Cola ; Disney ; Gillette ; Goodyear ; Hewlett-Packard Holiday Inn ; Hertz Car Hire ; Holiday Inn ; Hoover IBM ; Intel ; Kellogg's ; Kodak ; Lego ; Levi-Strauss ; Marlboro ; McDonald's ; Mercedes-Benz ; Microsoft ; Nescafe ; Nike Red Cross ; Reuters ; Rolls-Royce ; Sony ; Swatch ; Toyota ; Virgin ; Xerox ; Yamaha."@en

genre

http://schema.org/genre

  • "Electronic books"@en
  • "Beispielsammlung"

name

http://schema.org/name

  • "The ultimate book of business brands : insights from the world's 50 greatest brands"
  • "The ultimate book of business brands : insights from the world's 50 greatest brands"@en
  • "The ultimate book of business brands insights from the world's 50 greatest brands"@en
  • "The ultimate book of business brands : insights from the world's 50 greatest"@en
  • "Wereldmerken : het succesverhaal van de vijftig bekendste merken"
  • "The Ultimate Book of Business Brands Insights from the World's 50 Greatest Brands"@en

workExample