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Ethical chic the inside story of the companies we think we love

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  • "Author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off look at the mixed bag of values on sale at companies that project a seemingly progressive image."
  • "In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals--oh, and that makes them feel cool when they use it. All companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? What does it take to become so admired? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? InEthical Chic, award-winning author Fran Hawthorne takes her investigative-journalism skills--honed from more than two decades as a business journalist--to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine."
  • ""In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals -- oh, and that makes them feel cool when they use it. All companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their halos? What does it take to become so admired? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In Ethical Chic, award-winning author Fran Hawthorne takes her investigative-journalism skills--honed from more than two decades as a business journalist--to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine."--http://books.google.com/books/about/Ethical_Chic.html?id=kAbygx1SD-cC"

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  • "Case studies"
  • "Electronic books"

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  • "Ethical chic the inside story of the companies we think we love"
  • "Ethical chic : the inside story of the companies we think we love"
  • "Ethical chic : The inside story of the companies we think we love"

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