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http://worldcat.org/entity/work/id/836659938

Broadening horizons in marketing : new challenges for sales management

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  • "Building and marketing a profitable product line : planning, pricing, distribution"
  • "Strengthening the sales organization, with a section on training the salesman"
  • "Increasing profits on the marketing dollar by controlling marketing costs and raising sales force productivity"
  • "Marketing concept : its meaning to management"
  • "Integrated approach to product planning"

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  • "Broadening horizons in marketing new challenges for sales management"
  • "Broadening horizons in marketing; new challenges for sales management"
  • "Broadening horizons in marketing : new challenges for sales management; [papers pres. at the Marketing Conference ... New York, February 6 - 8, 1956]"
  • "Broadening horizons in marketing : new challenges for sales management"
  • "Broadening horizons in marketing : new challenges for sales management"@en

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